Picture stopping in at a AAA office. What does the space look and feel like? What do they have to offer? Big Red Rooster - one of the nation's premiere retail design firms spent months exploring this very question. Working with AAA customers, potential customers and AAA staff, their assignment was to figure out how to better link the reality of all AAA has to offer with the public's perception of the company. One component of this exercise was a prototype for a new store. GRA+D was invited to partner with Big Red Rooster to help realize this new concept. No more standing in line or sitting at desks. The new concept is a hybrid between a contemporary library reference room and an up-to date retail environment. Open, light and bright the space encourages an active experience for visitors - whether browsing catalogues, shopping for luggage or working with a AAA associate to plan a trip.
High Street in Clintonville is a great street to walk down – but not when it is required to get from one floor of your yoga studio to the other. This was the situation Balanced Yoga found itself in as the business gained a passionate following and expanded from their first floor storefront to the second floor of the building. To go upstairs one had to exit the space, walk several doors north, then back in to the building. Far from ideal.
So at its core, this project was simply about creating a stair. But like many renovations, it grew to include many other aspects. Upgrades to the studios. A new retail space and front desk. A refreshment area. Better changing facilities. Even new windows.
The final results are a more cohesive space. Physically (which is to say, you CAN get there from here). But also aesthetically and functionally. The finishes and details are more aligned with the spirit of the enterprise and solve functional issues; more flexible studio space, blocking out street noise, providing better light, a chalkboard for improved communication. And no need to put your coat on to go upstairs anymore.